04
2012Natural doesn’t always mean healthy
Turkey, Water, Sea Salt, Lemon Juice Concentrate, Potato Starch, Cane Sugar, Cultured Celery Extract, Spice, Hickory Smoke.
Above are the ingredients of Maple Leaf’s natural selections Turkey with Natural Ingredients. The label catches your eye (and heart) because it clearly states that there are no preservatives added. And moms across the nation have long since discounted lunch meat as a healthy choice for their families because of all the preservatives we know are inside them.
Maple Leaf’s natural selections line seemed to answer our prayers when it came to healthy meal options for school lunches. Alas, a sandwich (with meat) was a sensible choice. Well, maybe not anymore. After reading the upsetting article ‘Natural’ deli meats may not be as healthy as you think in the Globe and Mail yesterday, there were many upset parents.
This really upsets me. I have foolishly been giving this to my daughter under the obvious ignorant assumption that it was not harming her. Lying about it being “a healthier choice” is deplorable.” – Erika, a concerned mother.
NO PRESERVATIVES
The line ‘no preservatives’ seems to have led some of us lunch makers astray. It may have led us down the garden path, but as every parent knows, it’s up to us to do our research. So instead of relying on the article of just one source, I decided to do a little digging myself. Here is what I learned…
I decided to research the ingredients that weren’t totally obvious to me:
Lemon Juice Concentrate: From livestrong.com “Like lemons, lemon juice concentrate derives most of its calories from carbohydrates in the form of sugar. A 3.5-oz. serving of plain lemon juice concentrate has 2 g of protein, 50 g of carbohydrates and 50 g of sugar.
“Lemon juice concentrate is rich in vitamin C and potassium. Other nutrients present in the concentrated juice include calcium, magnesium, phosphorus, folate and vitamin A.”
Potato Starch: From wikipeidia.org “Potato starch is starch extracted from potatoes. The cells of the root tubers of the potato plant contain starch grains (leucoplasts). To extract the starch, the potatoes are crushed; the starch grains are released from the destroyed cells. The starch is then washed out and dried to powder.
“Potato starch contains typical large oval spherical granules; their size ranges between 5 and 100 μm. Potato starch is a very refined starch, containing minimal protein or fat.”
Cultured Celery Extract: So this is the one all the fuss is being made over. What I’ve learned is the CCE is a preserving agent and contains sodium nitrate so to research CCE, you must research sodium nitrate.
Sodium Nitrate: From wikipeida.org “Like sodium nitrite, sodium nitrate forms nitrosamines – human carcinogens known to cause DNA damage and increased cellular degeneration.
“Studies have shown a link between increased levels of nitrates and increased deaths from certain diseases including Alzheimer’s, diabetes mellitus and Parkinson’s, possibly through the damaging effect of nitrosamines on DNA.Nitrosamines, formed in cured meats containing sodium nitrate and nitrite, have been linked to gastric cancer and esophageal cancer.”
… these “nitrate-free” products can actually contain many times more nitrates than conventional products.” – about.com
THE LOOP HOLE
Technically speaking, Cultured Celery Extract is a natural ingredient found in many of our fresh vegetables like spinach, carrots and celery. Sodium nitrate is naturally occurring in CCE and though I am not an expert, I assume that this is where companies can get away with claiming that there are no artificial preservatives in the ingredients of their meats.
WATCH OUT FOR BOTULISM
FACT: Sodium nitrate is used as a curing agent in meats and when this is done it (sodium nitrate) is converted to something called sodium nitrite.
Nitrates and nitrites are used to help fight bacteria in the meats that we consume. Bacteria like botulinum (botulism) so there is concern that eating ‘nitrate-free’ products can also be dangerous. Some say it can be as dangerous as eating nitrate products.
SUMMARY
Sadly, it seems that (like everything else out there that scares the pants off us when it comes to our children) you have to pick the lesser of two evils. Do your research and pick the option that suits your needs the best.
What are your thoughts on the seemingly ‘false advertising’? Do you buy lunch meats for your family and if so will you continue to do so?



























Kare
This makes me very upset, I feel like I have been ripped off. My son has type 1 diabetes and we switched to this brand thinking that this would be a healthier choice for him. Thank you so much for sharing your findings, I will not be giving him this anymore.
admin
I hear you Kare! A lot of moms are feeling the same way. I think our government needs to tighten the standards on what companies are allowed to claim as natrual and organic and perservative-free.
gingermommy
I always read the labels for this reason
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admin
I’m a label reader too but it can be totally overwhelming reading labels. And as a busy mom sometimes it’s hard not to buy packaged foods. It seems inevatble (for me at least) that some not so good things are going to make it into our diets.
Orangeheromama
Well now that i have to read every bloody label before i ingest something due to msg/nitrate intolerance…this isn’t news to me.
There are different names for sooo many things. MSG/yeast extract/etc etc is in like 90% of packaged foods!! Make my life REALLLLY difficult.
As for the shocking nitrate news…these ones don’t cause me the 30 hr headaches like ‘normal nitrates’ do, so i’ll be continuing to buy country naturals when i need a deli food/smoked sausage fix..
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admin
That’s interesting Christy. It makes me feel a bit better for some reason that these natrual nitrates don’t cause you headaches!
Brandy @InsaneMamacita
I never know what is good or bad for you anymore. It seems like one day eggs are good for you and the next, they aren’t. I can’t keep up. And reading labels are so confusing. I know if you can’t pronounce something on the label, don’t buy it. But, these days nothing is made from scratch anymore.
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admin
you’re so right Brandy and to get picky about this but nothing other things we feed our children is annoyng too. I think the problem with this instance is that there was a claim made that only natural ingredients were being used and sadly it doesn’t seem to be the case.
Whispered Inspirations
I rarely ever give Gabs lunch meat for this reason. A lot of jam, cheese sandwiches and wraps for her. For this reason. I love Mapleleaf but, the whole celery through me off. I ocassionally buy the Hormel Natural Ham and so far I don’t see any celery or extract. Though if there is nitrates they are sneaky! But, so far I think it’s okay. Lunch meat should be a 1-2 times a week if that anyway. But, great article. I’m meticulous about reading labels and researching different names that harmful ingredients are masked behind. I wrote a post about it.
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Susan
I suppose like any company, they are savvy to what consumers want and what they want to hear. Re-labelling things to deceive is extremely upsetting. How many people have the time to do the extensive research you’ve shared on just ONE of the many products we buy?
I don’t buy processed meats as much as I used to, buy short of having to hunt and spear my protein, I have to do the best I can. Sometimes that means that the choice isn’t always going to be the very best one. I can’t afford buying organic and free range all the time.
Thanks for your insights!
Bonnie Way
When I see “natural ingredients” or “natural flavorings” on packaging, it tends to raise my warning signals. There is not regulatory body for what can be called “natural,” so a company can call anything “natural.” I tend to read ingredients and try to limit how much processed meat (of any sort) that I or my kids eat.
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Erika
I really do not understand how companies are aloud to blatantly lie about what is in their products. Maple Leaf’s main slogan “No Preservatives Added” is a full out lie. I want to know how the Canadian Food Inspection Agency allows this kind of false advertising (just to start. Don’t get me started on the problems within that organization).
Seriously though, this is ridiculous.
I read that Maple Leaf will change its Natural Selections labels to include the fact that the products contain nitrite but I think they need to be punished for this. I don’t know a very hefty fine and some serious restrictions on how they operate so that this doesn’t happen again. There needs to be consequence for this type of crime.
I understand we need to be diligent and do our own research but lying about a product should just not happen.
People are getting sick/dying and these kinds of corporations are part of the reason and nobody is doing anything about it. If anything they are allowing them to become more sneaky. Which is worse.
Sorry to be so dramatic but this just isn’t a joke.
Julie | Suburban Moms Media
Wow – great post, you researched it well and presented the info in a really easy way to understand! We do use these products and will now think twice about all deli meat. Thanks!
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SamiJoe
I’ll still buy it. I knew what everything was in it and it is actually still better for you than traditional luncheon meats.
I also believe I read that in one stick of celery there is 1000 times more of the celery extract than in one slice of meat.
Pick your battles is correct.
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Deanna T.
I depressing that even if you’re being relatively watchful and reading hte labels, you can still go totally astray. Great article Kelly. Thanks for the info.
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Annie
Sorry to say this but anything that is packed, preserved and sold in the supermarket is not natural. You want natural? You must go to the farmer’s market… Advertisements and celebrity endorsements have fooled consumers for very long
Lisa Marie
Meh – I’ve given up on the whole panic over everything issue. Yes, I fully agree that companies should be forced to be honest marketers. Yes, parents need to start using their brains instead of being brainwashed into thinking how the companies want (Nutella is Healthy! Eat it!).
But really, I’d rather enjoy my life than worry about every single bad thing that I could come in contact with.
When I buy deli meat, I buy it sliced from the counter when I can.
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AnnMarie Brown
I find this very misleading and although I have never seen this meat because we don’t buy lunch meat. I went and read the article as well and Maple Leaf is definitely deluded and their comments don’t surprise me.
I find this frustrating for consumers who are trying to stay with natural foods and meats.
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Melissa Avey
I think people just need to read the labels and if you want to know every thing that is going into your food then make it yourself.
Lindsay
I am getting really frustrated with this whole issue lately. I think the only answer is having a garden and growing your own fruits/veggies and owning a cow that you can milk and chickens that lay eggs, etc. etc.! It’s impossible!! I guess all we can do in our modern society is try our best to be informed about what goes into foods we eat and try to make healthy choices along the way. I recently switched to free-range eggs, I haven’t purchased meat in over 1 month in order to try to only purchase organic meat from now on and I think I will do the same for my fruits/veggies. I need a show on tv that will show me how to cook with “clean eating” yet still be delicious! If only such a show existed…oh wait…I heard there is one coming in July…City Mom! haha
Lisa James
I always read carefully the labels and other provided info. for the reason discussed. Thanks Kelly and more success !