They say that change is a difficult transition to adjust to but that was definitely not the case with my recent visit to Le Chateau in White Oaks Mall, London.
The White Oaks Mall Le Chateau location has undergone a re-branding as one of the brand’s flagship stores and the change is delightful. Not only has it moved from its food court location (it is now beside Sephora) but it has received a pleasant face-lift.
Perhaps the most notable and refreshing change is the light, airy and modern feel that the new concept has achieved. This is in thanks to a few different things including new merchandise fixtures, lighting and interiors that come together to create this bright and open atmosphere.
The new merchandise-friendly layout creates an organized structure; collections are grouped together in redesigned features like wall displays, tables and clothing racks. Accessories like shoes, handbags and jewelry have their own, designated sections which help to feature these important outfit add-ons and to create a one-stop-shop experience.
Important features have been strategically placed to create a shopper-friendly environment; dressing rooms have been tucked away to create a more private experience, the cash desk has been moved out of the main floor space and the cash registers have been given a futuristic makeover. The “gown shop” has been enlarged and rearranged to make dress shopping as easy and enjoyable as possible.
SHOES & HANDBAGS
Everyone knows that purses and shoes are a girl’s best friend so they get their own section both on City Mom and in Le Chateau.
There is a new focus on footwear and handbags with front-facing display cases and prime real estate, the actual merchandise has changed too. You will now find genuine leather boots and shoes with designer labels such as Jessica Simpson, Corso Como and Franco Sarto and handbags from Italy. Price point is around $100 for a pair of heels which is competitive with other footwear stores throughout the mall.
Part of my Le Chataeu shopping experience included a face-to-face meet with Shawn Schmidt, National Director, Visual Presentation and PR and Media Spokesperson, Le Château Inc. This was a treat on its own. #MisterSchmidt is very passionate about the new Le Chateau concept stores and the brand in general and gave me a very detailed tour of the new store.
This recent re-branding in London marked the third of its kind for Le Chateau with the first two taking place in Montreal, QC with more to take place over the next three to five years.
Why is this good? Well, if you’re a fan of Le Chateau you’ll soon enjoy your shopping experience that much more; you’ll find it easier to locate what you’re looking for or to put an outfit together if you need inspiration.
Le Chateau in White Oaks Mall is a great place to shop for men and women alike who enjoy a moderate price point, on trend fashion and a semi-sophisticated curated shopping experience.
What do you think of the new look?