A Face-lift for Le Chateau in White Oaks Mall London

Le Chateau White Oaks Mall London

 Shawn Schmidt, National Director, Visual Presentation Le Chateau Inc. cuts the ceremonial ribbon to officially open the brand’s third new concept store in Canada at White Oaks Mall, London.

They say that change is  a difficult transition to adjust to but that was definitely not the case with my recent visit to Le Chateau in White Oaks Mall, London.

The White Oaks Mall Le Chateau location has undergone a re-branding as one of the brand’s flagship stores and the change is delightful. Not only has it moved from its food court location (it is now beside Sephora) but it has received a pleasant face-lift.


Le Chateau London

Perhaps the most notable and refreshing change is the light, airy and modern feel that the new concept has achieved. This is in thanks to a few different things including new merchandise fixtures, lighting and interiors that come together to create this bright and open atmosphere.

The new merchandise-friendly layout creates an organized structure; collections are grouped together in redesigned features like wall displays, tables and clothing racks. Accessories like shoes, handbags and jewelry have their own, designated sections which help to feature these important outfit add-ons and to create a one-stop-shop experience.

Important features have been strategically placed to create a shopper-friendly environment; dressing rooms have been tucked away to create a more private experience, the cash desk has been moved out of the main floor space and the cash registers have been given a futuristic makeover. The “gown shop” has been enlarged and rearranged to make dress shopping as easy and enjoyable as possible.



Everyone knows that purses and shoes are a girl’s best friend so they get their own section both on City Mom and in Le Chateau.

There is a new focus on footwear and handbags with front-facing display cases and prime real estate, the actual merchandise has changed too. You will now find genuine leather boots and shoes with designer labels such as Jessica Simpson, Corso Como and Franco Sarto and handbags from Italy. Price point is around $100 for a pair of heels which is competitive with other footwear stores throughout the mall.



Part of my Le Chataeu shopping experience included a face-to-face meet with Shawn Schmidt, National Director, Visual Presentation and PR and Media Spokesperson, Le Château Inc. This was a treat on its own. #MisterSchmidt is very passionate about the new Le Chateau concept stores and the brand in general and gave me a very detailed tour of the new store.

This recent re-branding in London marked the third of its kind for Le Chateau with the first two taking place in Montreal, QC with more to take place over the next three to five years.

Why is this good? Well, if you’re a fan of Le Chateau you’ll soon enjoy your shopping experience that much more; you’ll find it easier to locate what you’re looking for or to put an outfit together if you need inspiration.

Le Chateau Mens

Le Chateau in White Oaks Mall is a great place to shop for men and women alike who enjoy a moderate price point, on trend fashion and a semi-sophisticated curated shopping experience.

What do you think of the new look?

City Mom

You’re Invited to The Original Baby Soiree + City Mom Ticket Discount

The Original Baby Soiree

Got baby on the brain? Looking for a one=stop-shop to prepare for your modern, growing family? Well, you won’t want to miss CocoLilly’s The Original Baby Soiree in Toronto, ON this month.


The Original Baby Soiree

You’re invited to attend one of CocoLilly Magazine’s signature events, The Original Baby Soiree! A posh gathering for moms and moms-to-be and your little ones are more than welcome too!

WHEN: Sunday, April 27, 2014

TIME: 10:00 AM to 5:00 PM

WHERE: The Warehouse Event Venue @ Downsview Park

COST: Adult $30 (13+), Child $15 (3 – 12), Children under 2 are free. Save 45% with the City Mom discount code below.

WHAT: The Original Baby Soiree is the originator of the first intimate & interactive baby show in Ontario – with a focus on expectant and new mommies. The curated + themed experience is sure to have something to delight and inspire every mommy, guest and industry visionary.

This is not your typical mass-expo event but rather a curated experience and a true treat; a themed and interactive event to inspire + celebrate mommies and their little lovelies.  This year’s theme is Carnaval de Paris…how cool does that sound?!



As mentioned, The Original Baby Soiree isn’t your average expo; a curated event means that you get an intimate experience and get to mingle with the area’s premier purveyors in the baby & toddler industry.

You’ll also get to enjoy live entertainment, delicious sweets and treats,  tented bistro and mini consultations with the vendors.

At this plush show, moms will be able to browse and shop for the finest essentials for their modern parenting lifestyle while being treated to gourmet food stations, entertainment and inspiration boards.

It’s the only event where moms and expectant moms, (and their lovelies) can meet and mingle, learn from industry experts, get inspired and celebrate life in a family friendly stylish venue.

Your ticket price also incorporates many perks that don’t often get included with event fees. Check out the list of bonuses and swag like:

* Valet Parking by Adagio Valet
* Signature Cocktail: White Grape Margarita by The Warehouse
* COCOLILY Magazine Tote Bag
* Mini Massages courtesy of Thrive Natural Family Health
* Aerial Cirque Performances by Aerial Dance Cirque Company
* Live Performance by Cadence
* Appetizers by 10Tation Catering
* Ice Cream by Ice Volcano
* Cupcakes by Nancy’s Sweet Treats
* Mini Donuts by Bash Events
* Photo Booth by PictureX
* Onsite Gelateria by Creamahh
* All-natural snowcones by Sweet Ice Snow Cones


While the full list of vendors is too plentiful to share in its entirety, here is a sneak peek and a little hint as to what you can expect at the event:

  • Born by Calla Evans Photography
  • Bio-Oil
  • 2Sweeties
  • Gone Nuts Bakery Ltd.
  • Thrive Natural Family Health


Tickets to The Original Baby Soiree, Carnaval de Paris, can only be purchased in advance. Order your tickets online and use the code CITY14 to receive your 45% City Mom discount.  Note that there will be no door sales.

I hope that you enjoy the experience!

City Mom

#CleanSweepCash Giveaway: Win $300 USD – Open Worldwide

Clean and Sweep $300 Giveaway


Organized by: DownshiftingPRO

Winter is finally winding down and its time to do some Spring Cleaning and Sweeping.  We are feeling very energized and we want to motivate you.  DownshiftingPRO and a group of Canadian Bloggers want to help you celebrate SPRING, so we have come together to give away $3oo USD Cash via PayPal!

How would you use an extra $300? Would you splurge on something or pay some bills?

Please use the entry form below and remember, you can’t win if you don’t enter!

Good luck!

City Mom
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