Sharing with the #LdnOnt Community – Seventh Gen’s Diaper Donation Program

Seventh Generation


Seventh Generation is aiming to reach their goal of giving away up to 240,000 diapers to 40 shelters in Nova Scotia, Quebec, Ontario, Alberta and British Columbia. And guess what, we’re a lucky recipient here in London.    

That’s because I am part of the Seventh Generation Diaper Donation Program so I get to donate 160 Seventh Gen, chlorine-free diapers to the charity of my choice. And because I live in London, they’re going to a special place in our community.    


Rotholme Women’s & Family Shelter has always held a special place in my heart. I feel as a woman and as a mom that it’s very important to have a place for emergency accommodation in times of crisis for women and families specifically. I’m proud that London houses a safe place like this.    

RWFS is a 41-bed facility that primarily accommodates families (two parent and single parent families, both male and female lead). Single women who have no other shelter options may also reside at RWFS. The length of stay varies from one day to several weeks. Twenty-four hour emergency admission is provided for families and single women age 16 and over, and who:    

  • are homeless and in need of temporary emergency accommodation
  • are in crisis and require emergency shelter and care

Caseworkers and a Child and Youth Worker provide crisis counseling and assist clients to re-enter the community. Clients are referred to community agencies where they get help to plan an appropriate support system. Support service for clients with mental health or concurrent disorders are available through referral to the Community Mental Health Programs.    

Right now RWFS is extremely busy. Currently, and for the past few weeks, 80 clients have been calling this place home. That’s 39 residents over the number of beds they have available so they’ve had to borrow cots from the Men’s Mission and other places to meet their growing needs.    

You see, recently Rotholme opened their doors to men. This helps to keep families together and allows single dads to make use of their facilities as well.    

Me & Kristy, Front-Line Staff at Rotholme Women's & Family Shelter


Kristy, a front-line staff member at Rothholme, asked me to communicate the need for donations from the London community. Especially at busy times like they’re experiencing now.    

Kristy also wanted me to sincerely thank the London community for donations received to date. She said that London has really stepped up to help out, especially at busy times like Christmas.    

“The babies here [at Rotholme Women’s & Family Shelter] get more presents under the tree than most children in shelters,” said Kristy.    

This made me happy to hear and even more proud to be a Londoner.    

Seventh Generation Earth Mother    


During the month of October, every package of Seventh Generation diapers that you buy anywhere in Canada will mean one package is donated to a women’s shelter in a community. That means one mother will be able to offer her child the same safe & effective, chlorine-free diapers that you’re able to offer yours.    

That is the power of Mothers Helping Mothers, and with your help, Seventh Generation will donate up to 240,000 diapers across Canada during this month. To view a list of all the participating women’s shelters, click here.    


And don’t forget to stop by the Canadian Seventh Generation site to sign up for great money-saving offers. Right now you can save $1.00 on any Seventh Generation product and/or $2.00 on any Seventh Generation laundry product.    

You can print each coupon twice and the page is often updated with new offers.    


I would like to thank Seventh Generation and Mom Central Canada for allowing me to part of this wonderful program. I have to say it was the greatest feeling sharing these diapers with men and women in need.    

Disclosure – I am participating in the Seventh Generation program by Mom Central Canada. I received compensation as a thank you for my participation. The opinions on this blog are my own.    

City Mom