Luvmum – Comfortable clothes for sensational kids {$25 Giveaway}

I’m happy to share with you an amazing Canadian clothing company for kids called Luvmum.  

Luvmum isn’t your average clothing store; it features clothing free of labels, irritating seams and uncomfortable waistbands that some children can find bothersome, especially children with special needs and tactile sensitivities.  



Tricia Saunders, a mom from Toronto, created Luvmum when she discovered a difficulty finding clothing for her son who had been diagnosed with ADHD and Tourette Syndrome. Uncomfortable socks, clothing tags, itchy seams, uncomfortable waistbands, tight-fitting collars and unbearable clothing were a daily stress for her son.  

Tricia knew there must be a solution so she began her search for comfortable clothing. When she finally found a seamless sock she knew she had found a positive solution for her son and she decided that she wanted to share this gift of comfort with as many Canadian families as possible.  


Children with touch sensitivity are often in the state of “red alert”. Many of the sensations that we take as meaningless, they view as a physical threat. Children with touch sensitivity also experience tactile sensations differently than others. Something that we experience as smooth can seem to them painful. The result is that often their behaviour is affected. –  


All Luvmum clothing is perfect for children living within the Autism Spectrum, have ADHD, Tourettes, Sensory Processing Disorder, Sensory Integration Disorder, and Tactile Defensiveness or for those that just can’t stand the feel of seams, tags and texture of their clothing.  

SOFT - Bow Print Shift Dress

SOFT - Bow Print Shift Dress


Little S seems to be more sensitive to labels in clothing. She doesn’t like the scratchy feeling of them on her neck or back. So I was excited when Tricia offered for me to try out some of the clothing. I picked the SOFT – Bow Print Shift Dress for little S and a pair of the SmartKnitKIDS Seamless Socks.  

SmartKnitKIDS Seamless Socks

SmartKnitKIDS Seamless Socks


Both items were of high quality and super soft and comfortable. The dress happens to be S’ favourite in her wardrobe and I love its easy wear.  

What I love about the LuvMum clothing is its quality and style. It’s great that you don’t have to compromise on the look to gain the benefits. And I am impressed with the prices of the clothing and other products. I would have expected to pay a lot more for these speciality items. Bonus!  


Today on City Mom you can enter to win a $25 gift voucher to be used at on any of the products for boys and girls.  


First Entry (Must be completed before any extra entries)

Visit and share the product(s) that you would use the gift voucher towards. Leave a comment stating your fav items.  

Extra Entries

  1. Like LuvMum and City Mom on Facebook. Leave one comment letting me know you liked both.
  2. Follow @LuvMumCanada and @_CityMom on Twitter and Tweet the following (Can be tweeted once a day): “Enter to win a $25 gift credit to @luvmumcanada via @_CityMom. #giveaway #win CAN/US
  3. Share this post using the orange Share button below. Leave one comment for each share method
  4. Sign up for City Mom’s Free Updates (You must confirm your subscription to count)
  5. Follow City Mom through Google Friend Connect
  6. Google+ 1 this post (click the button below the post)

Contest Rules

  • Open to Canadian and US residents
  • Contest will run from August 16, 2011 – August 30, 2011 at 11:59 pm ET
  • One winner will be chosen using And the Winner Is and will be announced on August 31, 2011
  • The winner will be contacted at the email address used upon entry and will have 48 hrs to respond at which time a new winner will be selected.
  • The winner will receive a $25 credit to and does not include shipping

Good luck and thanks for entering!